Spotlight on a big name.
Superstar wafer approached us back in 2019 to develop the brand’s key visuals for its national product launch in the Philippines. In this phase, it’s crucial to make an impression for the brand not only for its intended market but for the intermediaries (channel partners) as well. With that in mind, we identified communication points the key visuals have to play. Specifically, to communicate it as a new product, with product description, and suggested retail price per piece.
The design was hand-picked after the conducted backyard research study amongst kids revealed an insight that this one enticed them the most.
The design was hand-picked after the conducted backyard research study amongst kids revealed an insight that this one enticed them the most.
